Treats with Purpose

A movement to bring joy, treats, and second chances to shelter dogs.


Our Core Values

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Making a Difference

We’re here to do more than spoil your pups (though we love that part).
Our goal is to make a difference for dogs who haven’t yet found their forever homes.

We strongly align with Strong Hearts Dog Rescue, as our very own Bruce came from their care — and he’s the heart and inspiration behind everything we do. Their mission to rescue, rehabilitate, and rehome vulnerable dogs across Australia deeply reflects our own values.

10% of every Bruce Bundle goes directly to Strong Hearts Dog Rescue — helping more dogs like Bruce get their second chance at life.

And because we believe in continuous improvement, a portion of our profits is reinvested into enhancing our products, packaging, and support for pet parents — because when dogs are healthy and happy, everyone wins.

We Visit. We Walk. We Give.

At Bruce & Friends, we’re not just about dog treats and toys — we’re about purpose.
That’s why we regularly visit local shelters to walk pups, give out Bruce Bundles, and share their stories online to help find them homes.

Every time you buy, you're helping us reach more dogs — and show them the love they deserve.