Meet the Bruce and Friends Team

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Who We Are

Hi, we’re Bruce and Friends! We’re a small Aussie business with a big love for animals. Our mission is simple: to bring joy, play, and healthy treats to your pups. What started as a way to spoil our dog Bruce (our cheeky black staffy cross) quickly turned into something much bigger. We realised other pet parents were looking for safe, fun, and tasty products that their pets would actually love — and that’s when Bruce and Friends was born. Thank you for supporting our small business. It means the world to us — and to Bruce.

What We Offer

We hand-pick and create a range of high-quality dog treats, toys, and gift bundles that we’re proud to give to our own pets. Whether you’re celebrating a birthday, welcoming a new friend, or just treating your pup because they’re the best — we’ve got you covered.

 Made from natural, pet-safe ingredients

Designed for durability and fun

Packaged with love (and a bit of tail-wagging excitement!)

Shop Now

The Boss: Bruce

Bruce is our head treat tester, toy destroyer, and cuddle expert — and he’s also a rescue.
He came into our lives with a gentle heart and a big personality, and now he inspires everything we do.

Bruce came from Strong Hearts Dog Rescue after being rescued from Griffith, NSW, alongside more than 100 other pups. His story is a reminder of how love and second chances can change everything — and he’s the reason we’re so passionate about what we do.

If it doesn’t pass the Bruce Test, it doesn’t go in the shop!

Why Choose Us?

We’re not a big company — and that’s the way we like it. Every order supports a small team that truly cares about your pets like they’re part of the family.

Sniff Us Out Online

Want to see more wagging tails and tasty treats?
Come hang out with us on:

  • Instagram
  • TikTok
  • Facebook

For daily cuteness, special offers, and real-life pet joy from our amazing customers.

🐕🦺 Tag your photos with #BruceAndFriendsFamily
— we love showing off our furry customers!

Join the Bruce and Friends Family

We believe pets are family, and we’d love to welcome you and your pup into ours. Let’s spread the love, one wag at a time!
Not only will you be part of a growing pet-loving community, but you’ll also get:

  • The chance to be featured on our socials
  • Access to exclusive giveaways and discounts
  • Sneak peeks at upcoming launches